How payments inertia drains software company revenue and delays growth
A New SaaS Study
New industry research finds that 73% of software providers have delayed or dropped a payment capability because integration was too costly or complex—and 97% say it has already cost them revenue. Will AI be the answer? Get the full data behind the story.
Free 12-page report
The Cost of Payments Inertia Study Report
What's Inside
This new study—commissioned by Payroc and conducted by global market research firm Censuswide—asked 750 senior professionals at independent software vendors and software providers across the US, UK, and Canada about how payment integration is affecting development, revenue, and payment-provider decisions.
Download the 12-page report to learn:
- The cost of payment integration
Why the real backlog is bigger than any sprint board and mostly invisible to the teams tracking it. - The commercial cost of delaying working payments
How a 1–3 month path to first live transaction turns into lost launches, lost deals, and lost renewals. - A shared problem across three markets
Country-by-country findings for the US, UK and Canada, including what each market prioritizes in a provider. - How AI is already changing payment integration
Where AI is already helping and how far respondents expect agentic integration to go next. - The issue of trust in AI payment integration
Security, cost of adoption and organizational risk: the conditions under which teams will actually adopt AI. - The “good enough” trap and the payment provider connection
What changes if software providers make the hidden backlog visible and what payment providers owe them in return.
Methodology: Research conducted by Censuswide among 750 senior professionals aged 25+ at independent software vendors and software providers—250 respondents each in the US, UK and Canada, fielded September 2–11, 2026. Censuswide is a member of the Market Research Society and the British Polling Council, and a signatory to the Global Data Quality Pledge.